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CherishAngula

She doesn't enter markets. She creates them. From a $51,000 diamond manicure named by international press as the world's most expensive, to a CQC-regulated care company — everything begins with a gap and a decision to fill it.

Cherish Angula — entrepreneur and keynote speaker
17+Years Building
9+Ventures Founded
$51kWorld's Most Expensive
4Continents
As featured in
Vogue Harper's Bazaar NAILS Magazine Racked Luxury Launches TheRichest
The Philosophy

Built on conviction,
not permission.

Every business I have built started the same way: I noticed something missing and decided to build it. Not because the timing was perfect or because I had a roadmap — but because the need was real and I was the one standing in front of it.

From pioneering a luxury hair brand for the Black hair care market and creating what international press named the world's most expensive diamond manicure — featured in Vogue and Harper's Bazaar — to founding a CQC-registered care company and building an international trade operation across the UK, Nigeria and the US.

The thread running through all of it is the same: clarity, conviction, and the willingness to build what doesn't yet exist.

Selected Ventures

Industries entered.
Categories created.

Est. 2009

Cherished Hair

A luxury hair extensions brand built to fill a gap in the market — no premium, branded offering existed for the Black hair care consumer. Celebrity-worn. Internationally sourced.

Luxury Beauty · Market Pioneer
Est. 2011

Swaggered Nails / Cherish…Me

Creator of what international press named the world's most expensive diamond manicure — 10 carats, $51,000, by personal consultation only. Covered by Vogue, Harper's Bazaar and publications worldwide.

International Press · $51,000
Est. 2022

Cherished Care

CQC-registered domiciliary and supported living provider with active Local Authority contracts across London and the South West of England. Born from professional expertise and personal experience.

Regulated Healthcare · London & South West
Speaking & Podcasts

A story worth
putting on a stage.

From world records to regulated healthcare, from Abuja to London — Cherish brings a perspective on entrepreneurship that is genuinely rare: built from doing, not advising from the sidelines.

About Cherish

Operator. Creator.
Original thinker.

The story behind 17 years, 9 ventures and one consistent philosophy: if it doesn't exist, build it.

Cherish Angula
Cherish Angula
Serial Entrepreneur
Keynote Speaker
Strategic Advisor
Qualified Social Worker
  • London, UK & Abuja, Nigeria
  • 17+ years in business
  • 9+ ventures founded
  • CQC Registered Operator
  • Internationally press-featured
  • International Trader
  • Home education advocate
The Beginning

Seeing what others miss —
and building it.

My first business wasn't planned in a boardroom. It was built from frustration. In 2009, the luxury hair care market had a blind spot: there was no premium, branded hair extensions company that genuinely understood or served Black women. I decided to be the one to build it.

Cherished Hair was born from that conviction — a luxury brand that took me to China, India and Peru to source directly, building supplier relationships and establishing a brand that quickly found its way into the hands of celebrities. It taught me everything I needed to know about international trade, positioning, and what it means to create a market rather than compete in one.

Two years later, I opened Swaggered Nails — and did it again. The result was the Iced Diamond Manicure: 10 carats of diamonds, $51,000, available exclusively by personal consultation. International press named it the world's most expensive diamond manicure. Vogue and Harper's Bazaar called. So did clients from London to Dubai.

"I didn't want to open another salon. I wanted to create something that had never existed before."
Purpose Over Profit

When the personal
becomes professional.

My career as a qualified adults social worker gave me a precise view of how care services succeed and fail. When I became the primary carer for my mother during a serious illness, that professional knowledge became deeply personal.

In 2022 I founded Cherished Care — a CQC-registered domiciliary and supported living company with active Local Authority contracts across London and the South West of England. It is the business I am most proud of, because it was never about the market opportunity. It was built from a sense of purpose.

That same conviction led me to YouTube — where I began creating content about building a CQC-registered care business, because when I was looking for that guidance, it simply did not exist from UK creators. The demand was overwhelming. A consultancy followed, helping others navigate the same path I had walked.

The Bigger Picture

Building a business
is an act of self-belief.

Across every venture — beauty, healthcare, logistics, education, advisory — the constant has never been the industry. It has been the philosophy: see clearly, act decisively, build something real.

As a mother committed to home education, I am acutely aware that the conventional school system does not prepare young people for the world as it actually is. That awareness led to The Young Thinker — a programme for parents raising entrepreneurially-minded, financially literate, critically thinking children.

Today, through Leverage Advisory Group, I work with a small number of founders and senior professionals — helping them find the clarity, structure and leverage to move forward at the next level.

"I am not driven by capital. I am driven by the belief that self-development and business-building are the same discipline — and that both are available to anyone willing to do the work."
Portfolio

Every venture born
from something missing.

17 years. 9 ventures. Four continents. One consistent instinct.

2009Legacy Brand

Cherished Hair

Luxury Beauty · Hair Extensions · International Import · UK

Founded to fill a genuine gap: no premium, branded hair extensions company existed for the Black hair care consumer. I sourced directly from China, India and Peru — travelling internationally to establish supplier relationships — and built a brand that reached celebrity clientele. A pioneer in a market that has since grown enormously.

Celebrity ClienteleChina · India · Peru Market PioneerLondon, UK
2011International Press

Swaggered Nails / Cherish…Me

Luxury Beauty · Nail Bar · Diamond Manicure · London & Dubai

I didn't open a nail bar — I created a category. The Iced Diamond Manicure, 10 carats of brilliant white diamonds at $51,000, was named by international press as the world's most expensive diamond manicure, available exclusively by personal consultation from The Dorchester, London. The team travelled anywhere in the world to deliver it. Featured in Vogue, Harper's Bazaar, NAILS Magazine, Racked and international luxury press. The aftercare service converted the diamonds into bespoke jewellery.

$51,000 ManicureThe Dorchester London Vogue · Harper's BazaarLondon & Dubai
2013Active · Nigeria

Cherish Me Hair Tools — Abuja

International Trade · Beauty Retail · Abuja, Nigeria

The Cherished brand expanded into West Africa with a flagship store in Abuja, Nigeria — importing professional hair and beauty tools from the US, Asia and the UK. A live international trade and e-commerce operation that continues today, serving the Nigerian market with premium product access.

Abuja FlagshipUS · Asia · UK Imports Currently ActiveNigeria
2020Abuja · Nigeria

Cherished Deliveries

Logistics · Delivery · Abuja, Nigeria

When COVID-19 lockdowns hit Abuja in 2020, essential goods could no longer move freely. I launched a transportation and delivery operation to serve my existing clients and other local businesses who needed reliable last-mile logistics during the restrictions. Born from necessity; run on relationships.

Crisis-Led LaunchAbuja, NigeriaCOVID-19 Response
2022–CQC Registered · UK

Cherished Care

Regulated Healthcare · Domiciliary & Supported Living · UK

Built from the convergence of professional expertise — I am a qualified adults social worker — and the personal experience of caring for my mother through acute illness. Cherished Care is CQC-registered with active Local Authority contracts across London and the South West of England. It represents the most purposeful business I have built: grounded not in market timing, but in genuine necessity.

CQC RegisteredLondon South West EnglandDomiciliary & Supported Living
2024Active · UK

Care Consultancy (incl. M&A Advisory)

Consultancy · M&A Advisory · UK Healthcare Sector

When I began sharing knowledge about CQC registration on YouTube — content almost entirely absent from UK creators at the time — the demand was immediate and overwhelming. That demand became a consultancy, helping aspiring care operators navigate registration, compliance and launch. Built from community, not strategy.

YouTube EducationCQC ComplianceUK
2025–Active · US & UK

Leverage Advisory Group

Strategic Advisory · USA · UK

A selective advisory practice for established founders and senior professionals who are capable but stuck. The work draws on 17+ years of pattern recognition across industries — identifying and removing the structural and strategic bottlenecks that prevent growth. Not frameworks. Experience.

US & UK MarketsStrategic AdvisoryBy Application
2026–Active

The Young Thinker

Education · Entrepreneurship · Home Education

A programme and resource for parents raising entrepreneurially curious, financially literate children in a world that moves faster than any school curriculum can keep pace with. Drawn from personal experience as a home-educating mother and 17 years of building real businesses from first principles.

Home EducationFinancial LiteracyYoung Entrepreneurs
Speaking & Advisory

A story built to
be heard out loud.

Available for keynotes, conference panels, masterclasses and podcast conversations. All enquiries are reviewed personally.

Signature Talks

Each talk is drawn from lived experience — verifiable, press-covered, and commercially real. No theory. No frameworks borrowed from someone else's journey.

01
The $51,000 Manicure: What a World Press Story Taught Me About Creating Categories
Entrepreneurship · Innovation · Positioning

The inside story of how a luxury nail bar became an internationally covered phenomenon featured in Vogue and Harper's Bazaar — and what it reveals about the difference between competing in a market and creating one from scratch.

02
Built Without a Blueprint: Serial Entrepreneurship Across Industries
Business Building · Resilience · Strategic Thinking

Nine businesses. Four continents. Beauty, healthcare, logistics, education. What happens when you build from conviction rather than a business plan — and what that process reveals about decision-making, risk and identity.

03
The Gap Economy: How Underserved Markets Become Your Greatest Advantage
Market Strategy · Black Entrepreneurship · Leadership

From a luxury hair brand no one had thought to build for Black women, to a care company born from personal crisis — a frank conversation about the opportunities hiding inside the markets mainstream business ignores.

04
Self-Development Is the Business Plan
Personal Growth · Mindset · Success

A personal talk on the relationship between who you are becoming and what you are capable of building — and why the most important investment any entrepreneur makes is in their own thinking.

"Cherish brings something rare to a stage: a track record that is genuinely verifiable, and a perspective on entrepreneurship that could only have been earned by doing it across multiple industries over seventeen years."

— Speaker Brief available on request

Make an Enquiry

Speaking, podcast, media or advisory enquiries. All messages are read personally by Cherish.

✦

Received.

Thank you for reaching out. Cherish reads every enquiry personally and will be in touch if there is a fit.